Study: More CEOs say good works boost recruiting - Kansas City Business Journal:

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This marks a shift in corporate philanthropyy since the Roundtable released itsin 2000, which noted that corporate responsibilith was beginning to evolve from community impact to botton line impact. The most recent reporf shows thatthe evolution, indeed, has takenb place. Boston struggles to maintaib its college grads as they move intothe workforce, and the Round Table report underscores that philanthropy is a factofr making some local companies more attractive to younge workers. The Roundtable issued the report in collaboratiobn with the University of Massachusetts Boston EmergingLeader Program.
A team from the Emerging Leadersx Program started working on the report last interviewing 20 Massachusetts companies about their corporatw social responsibilityactivities -- predominantly larged companes and representing a cross-section of industries. “Historically CEOs wouldr engage in philanthropy because it was the righft thingto do. They wanted to be good corporatew citizens,” said J.D. Chesloff, deputy directodr of the MassachusettsBusiness Roundtable. “Now there’s a good businesas case to incorporating it into theirbusinesd plan.
There’s a bottom line impac to it, in addition to beingh good for all the other community Based on the findings from the 20 companiez included inthe research, the report suggests five ways companie can build a culture of sociak responsibility: • Create a cleare link to the company’s mission and secure endorsement at the executive level. • Engage employees at all levelsas decision-makerz in relation to corporate social responsibility targetsw and activities. • Leverage employees’ skills to make positivwe contributions tothe community. • Providde opportunities for employees to developnew skills.
“A lot of it is arounc a company being authentic abou t wanting to do something in the community and listening to what the employeex are interested in doing and connecting it to the values of the saidEllen Remmer, CEO of The , a nonprofit that promotese strategic philanthropy and advises donors.