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RIM’s consumer smartphone market sharwe increased 15 percent to nearly 50 percent of the smartphon market in the first quarte versus theprior quarter, as Cupertino-basex ’s (NASDAQ:AAPL) and Sunnyvale-based ’s (NASDAQ:PALM) share both declinec 10 percent each. Port Washington, N.Y.-basedf “Verizon Wireless’s aggressive marketing of the BlackBerrg Storm andits buy-one-get-one BlackBerry promotion to its large customer base contributed to RIM capturingf three of the top five said Ross Rubin, directorf of industry analysis at The NPD Group.
“Thew more familiar, and less expensive, Curvde benefited from these giveaways and was able to leapfrog the due to its broader availability on the fourmajor U.S. nationalo carriers.” Smartphones, which represented just 17 percent of handset salee volume in the first quarter of now make up 23 percentof “Even in this challenging consumers are migrating toward Web-capable handsets and t1eir supportin g data plans to access more information and entertainmeny on the go.” Rubin said.
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